Our Philosophy

Higher education is undergoing dramatic changes. With dramatically shifting demographics, increasing costs, and seemingly endless choices for your constituents, now is the time to ensure that your message is differentiated, compelling, and consistent. The demands on institutional marketing resources have never been greater, and the stakes are getting higher.

At LocalTide, we believe that effective marketing is a dialogue—an ongoing conversation—between an institution and its constituents. No two institutions are in the same place in that conversation.

So we meet you where you are … and develop the strategies, methods, and metrics to help your institution reach the next level of reputation and attractiveness with your targeted constituents.

We are uniquely skilled at:

• Analyzing seemingly disparate data from multiple sources
• Distilling that data into high-impact positioning opportunities
• Creating compelling messages and methods to reach targeted constituents
• Motivating those constituents to take specific actions
• Measuring impact on admissions, advancement, and academic reputation goals

We recognize that marketing resides in many places across a campus, and that the lines of responsibility are often blurred. We’re used to that. We’ve partnered with a variety of departments to get the ball rolling—from admissions and institutional advancement teams to communications, external relations, and even presidents’ cabinets.

Every engagement is unique, and every project presents an opportunity to create growth and measured results. So no matter where you are in the process, we’re ready to partner with you to take you to the next level—whether you need to develop new ideas and campaigns or assess your marketing resources to build a better engine for building reputation and demand.