Our Results

• Managed a comprehensive College-wide re-branding, building community-wide consensus and excitement around a new identity, positioning statement, and set of key messages for the College.
• Increased undergraduate inquiries by 11%, applications by 79%, enrolments by 17%, selectivity by 12 percentage points to 35%, and diversity by 12 percentage points to 29%.
• Increased graduate inquiries by 73%, applications by 16%, and enrolments by 34%. Launched a new blended on-line and on-campus degree program taking it from 35 students in FY04 to 422 students in FY08.
• Maintained the #1 US News & World Report ranking in Entrepreneurship and achieved the #1 ranking in Financial Times for the first time.
• Was named the #1 “Hottest School for Business” by Newsweek.
• Achieved a top 5 ranking by Financial Times for an executive education program.
• Branded and launched a capital campaign with a goal of $200 million. Rebranded an Annual Fund. Annual alumni participation increased 2.5% and giving dollars increased 32%.
• Spearheaded a school’s entry into the digital marketing space, including web site design and management, content management system selection and implementation, and search engine optimization and marketing. Launched a breakthrough alumni community website, sharply increasing the value delivered to alumni via the web.
• Reorganized and reenergized a College Marketing department, increasing PR productivity from 16 million impressions per month to 500 million per month, and raising print publications productivity by 58%.