Services

LocalTide meets you where you are and partners with you to create customized, integrated solutions that generate measurable results. Each unique solution draws from one or more of our nine capability domains:

Market Research
Bringing insight to your competitive landscape to identify key weaknesses and comparative strengths … setting the stage for more targeted, relevant messaging and outreach.

Positioning
Developing a clear and compelling statement of your distinctive value … in a way that ensures that it is embraced across the community.

Messaging
Strengthening your brand by distilling the essence of your positioning into language that promotes the distinctive perspectives, people, and programs that make up your unique institution.

Branding
Creating the compelling identity that best represents your institution and the framework for consistently and positively promoting and building your brand and sub-brands across programs.

Market Programs
Developing the creative direction and plan for your marketing and communications initiatives—whether you need to overhaul your existing materials and/or web presence, launch a new program, increase inquiries and applications, kick off a capital campaign, or reenergize your alumni base.

Print Communications
Creating persuasive and engaging marketing materials—from viewbooks and case statements to brochures, advertisements, and mailers—that stand out from your competition and generate results.

Digital Communications
Building your online presence—through your web site, search engine marketing, email communications, and social networking sites—to maximize your exposure to prospective students, engage your alumni, and build your academic reputation.

Project Management
Managing all the aspects of the process—from design and development through implementation and results measurement—with unparalleled quality, timeliness, and financial control.

Marketing Capability Assessment & Consulting
Evaluating your institution’s marketing structure, methods, and systems to identify strategic opportunities to improve effectiveness and efficiency.