Who We Are

Many can say that they are marketers … strategic thinkers … writers … designers … researchers. They’re industry experts and education gurus. At LocalTide, we’re all of those things too.

But we’re also pioneers … as the leaders of a college marketing department for a multi-degree school in New England, we created one of the very first and most successful integrated marketing organizations in the higher education space.

We’ve worked with presidents, deans, faculty, administration, students, and alumni. We’ve lived and breathed institutional politics. We’ve rebuilt and revitalized a marketing and communications department to serve a diverse campus community, get results, with extraordinary client satisfaction. We’ve rebranded an institution from the inside out. We’ve launched new programs, capital campaigns, and some really amazing marketing campaigns. We’ve created new ways to assess and measure marketing effectiveness in higher education. We’ve walked a lot more than a mile in shoes that might be a lot like yours.

And … we have over 20 years experience consulting to higher education and Fortune 500 organizations.

We know how to adapt quickly to different institutional cultures and contexts, hit the ground running to understanding your needs, connect with leadership, and develop valuable, workable solutions to your challenges.

That’s what makes us different … the blend of inside experience as part of a college/university administration and the outside perspectives and skills gained from consulting to various different institutions.

In 2008, LocalTide Marketing was formed to provide innovative, integrated marketing solutions to colleges and universities that want to accelerate the achievement of their admissions, advancement, and academic reputation goals. The firm is led by two Managing Partners:

Scott Timmins, Managing Partner
From 2002-2008, Scott Timmins was Vice President of College Marketing at Babson College, named “The Hottest School for Business” by Newsweek Magazine in 2007. A member of the President’s Cabinet and an Officer of the Corporation, he was responsible for the definition, delivery, and growth of the Babson brand through a full range of marketing activities including positioning and messaging, public relations, and print and electronic media. He is also an adjunct professor of marketing, teaching courses in brand management, business marketing, and sales management at both the undergraduate and MBA levels.

Prior to Babson, he was Senior Vice President of Strategy and Marketing at the Forum Corporation, a $100 million management consulting and training firm, where he was responsible for the development of corporate strategy and directed the company’s worldwide marketing activities. While at Forum, he designed and developed their Branded Customer Experience® capability, building it into a $27 million global practice serving such clients as The Coca-Cola Company, Mellon Financial, Harrah’s Entertainment, and The Home Depot.

Before joining Forum, Mr. Timmins was Managing Director of ODI Ltd., a total quality management consulting and training company based in London and serving clients across Western Europe. He received a B.A. in Psychology from Skidmore College in 1982 and earned his MBA from Babson College in 1987, with concentrations in Marketing and Organizational Management.

Jennifer Woodward, Managing Partner
Jennifer Woodward brings over 18 years of experience in brand strategy and marketing communications to her work for corporate and higher education clients. She launched Parasol Consulting in 2004 to help organizations connect with their target audiences in more meaningful ways … all to create competitive advantage. She has created effective and measurable results for organizations including Oliver Wyman/Mercer Management Consulting, ThermoFisher Scientific, Babson College, Hamilton College, and others.

As Director of Brand Operations and Marketing Programs for Babson College, she led a full-service marketing team in the development and delivery of integrated marketing and communications solutions for Babson’s three schools of business (undergraduate, graduate, and executive education), academic research centers, and alumni relations and development. During her tenure, she served as lead project manager for the college-wide rebranding initiative, developed and deployed brand identity and messaging architecture, and led the redesign of Babson’s web site and digital communications.

Previously, Ms. Woodward held Marketing Director positions with both for-profit companies and not-for-profit organizations, including two start-ups within international corporations. She has been responsible for analyzing business issues, leading strategic planning initiatives, building brand awareness, and developing and executing marketing strategies. From new brands and collateral to trade show exhibits and web site development, her proven expertise in creating tangible results comes from a thorough understanding of business issues and carefully crafted solutions to address those challenges. Originally a writer by trade, she holds a BA from DePauw University, with significant coursework toward her MBA in Marketing at Xavier University.